About the job
Hybrid / Philadelphia, PA
At BlueConic, we are revolutionizing business growth by transforming customer data into actionable real-time insights. As the innovators behind the industry's first Customer Growth Engine (CGE), we empower brands to advance beyond conventional customer data platforms (CDPs) to a more intelligent and rapid growth model—driven by AI, designed for privacy, and focused on delivering significant value throughout the customer lifecycle.
Join us in redefining the future of customer engagement, where businesses not only accumulate data but leverage it to gain a competitive edge.
About the Role
As the Demand Generation Manager at BlueConic, you will play a pivotal role in our marketing strategy, tasked with creating and implementing programs that yield high-quality leads and accelerate our pipeline growth. This position demands outstanding project management capabilities, a robust foundation in digital marketing, and the adaptability to support event strategy and execution within an integrated demand generation framework.
You will lead multi-channel campaigns, manage digital initiatives, and consistently enhance performance metrics to achieve measurable growth.
In this role, you will:
- Design and implement multi-channel demand generation campaigns across digital, paid media, email, and events to enhance lead acquisition and stimulate pipeline growth.
- Take ownership of campaign project management from conception to execution, ensuring adherence to timelines, budgets, and deliverables with precision.
- Manage digital performance channels (SEO, SEM, paid social, and web) to facilitate effective pipeline generation.
- Collaborate with content marketing, product marketing, and sales teams to synchronize messaging, audience targeting, and pipeline objectives.
- Oversee and enhance the BlueConic website as a primary demand channel, partnering with design and web teams to optimize conversion paths, landing pages, and overall conversion rate optimization (CRO) performance.
- Support and expand BlueConic’s event marketing initiatives, including owned, sponsored, and partner events, to foster engagement and drive lead generation.
- Analyze and report on campaign performance, deriving insights to refine future programs and investments.
- Utilize marketing automation and CRM systems to enhance lead nurturing, scoring, and conversion workflows.