About the job
In the realm of commercial construction, Change Orders represent a staggering $200 billion challenge. They disrupt workflows, complicate billing, and can sour relationships among general contractors, subcontractors, and project owners. Clearstory was established to tackle this issue swiftly and effectively.
As the industry's pioneering Change Order Communication and Workflow Platform, we provide a network-based SaaS solution that bridges the gap between financial systems, field teams, and project stakeholders. By utilizing Clearstory, teams can eliminate the chaos of spreadsheets, PDFs, and email threads, streamlining T&M tags and standardizing Change Orders for real-time alignment.
The market potential is vast, the urgency palpable, and our solution is specifically designed to address these needs. We have already demonstrated product-market fit with major players in the construction sector. As we embark on a rapid scaling journey, we are in search of a demand generation expert who is eager to drive growth in a fast-paced go-to-market environment.
If you are a proactive growth marketer who thrives on full-funnel strategies, enjoys experimenting, and is eager to make a significant impact in a groundbreaking startup, we would love to hear from you.
The Role
We are looking for a data-driven, hands-on Demand Generation Manager to spearhead our pipeline-driving initiatives. You will be actively involved in building integrated campaigns across paid channels, account-based marketing (ABM), and lifecycle marketing. Collaboration with Product Marketing, Content, Sales, and RevOps teams will be essential to develop high-performing campaigns that convert general contractors and subcontractors into customers.
This role requires a proactive individual who can think comprehensively about the health of the funnel while also diving into the specifics of testing copy, optimizing channels, and refining nurture sequences.
Responsibilities
Demand Generation & Funnel Strategy
- Lead the full-funnel demand generation engine encompassing digital, email, ABM, events, and campaigns.
- Manage the planning, execution, and refinement of integrated campaigns aimed at building awareness, generating demand, and accelerating SQL conversions.
- Test and optimize paid channels (LinkedIn, Google, retargeting) to maximize return on ad spend (ROAS).
- Work closely with Product Marketing to transform messaging and value propositions into compelling campaign narratives.
- Oversee the campaign calendar and ensure cohesive execution across various audience segments.
ABM, Nurture & Lifecycle
- Design and implement ABM strategies for key enterprise accounts.
- Create and enhance lifecycle nurture programs targeting top-of-funnel and mid-funnel audiences based on buyer signals.
- Partner with Sales to develop tailored outreach programs, landing pages, and nurture sequences.
- Collaborate with RevOps to influence lead scoring, routing, and lifecycle stage definitions.
Campaign Optimization & Reporting
- Own and analyze key performance metrics: MQL volume, funnel conversion, pipeline velocity, and more to continuously improve campaign effectiveness.

