About the job
About Reality Defender
Reality Defender is a leading cybersecurity firm recognized for its innovative solutions in detecting deepfakes and AI-generated media. Our patented, multi-model approach ensures resilience against the latest generative technologies producing video, audio, images, and text. With an API-first platform, we empower developers and teams to swiftly identify fraud, misinformation campaigns, and malicious deepfakes.
Supported by top-tier investors such as DCVC, Illuminate Financial, Y Combinator, and others, we collaborate with prominent enterprises, financial institutions, and government bodies to safeguard against the misuse of AI-generated content.
Watch: Reality Defender Wins RSA Most Innovative Startup
The Role of Demand Generation Manager
As the Demand Generation Manager at Reality Defender, you will lead the creation and implementation of campaigns that shape our customers' journey to purchase our deepfake detection solutions. If you are a versatile marketer eager to make an impact in a pioneering field, we want to hear from you.
This position requires a blend of strategic oversight and hands-on execution. You will collaborate closely with Product Marketing, Corporate Marketing, Revenue Operations, and executive leadership to execute campaigns that educate the market, generate a qualified pipeline, and guide prospects through their buying journey.
Your Responsibilities
- Develop and manage multi-channel marketing programs, including events, webinars, BDR outreach, paid ad campaigns, and partner-led initiatives.
- Oversee the full lifecycle of event planning and execution, from promotional activities to post-event follow-up and pipeline tracking.
- Work in partnership with sales and revenue operations to align marketing campaigns with target accounts, current opportunities, and pipeline goals.
- Enhance pipeline growth through nurturing programs and account-based marketing strategies.
- Analyze and report on campaign performance metrics, including MQLs, SQLs, marketing-sourced deals, and attribution.
- Coordinate with external vendors and agencies for seamless event logistics, content syndication, and asset delivery.

