About the job
OUR MISSION
At Redwood, we empower our customers with seamless automation for their essential business processes.
ABOUT US
Redwood Software stands at the forefront of full-stack automation solutions tailored for mission-critical business operations. Our innovative SaaS-based composable automation platform, specifically engineered for ERP, harnesses the transformative power of automation. Our unparalleled offerings enable you to orchestrate, manage, and monitor workflows across any application, service, or server—whether in the cloud or on-premises—with unmatched confidence and control.
Our global team of automation experts and customer success engineers provide solutions and world-class support designed to liberate your time and inspire you to envision and define your future. With Redwood Software, you can rise above the details and see the bigger picture.
CORE VALUES
One Team. One Redwood
Make Your Own Weather
Obsess Over Customer Success
Work the Problem
Be Curious
Own the Outcome
Respect Each Other
YOUR IMPACT
We are on the lookout for a data-driven and execution-oriented Demand Generation Marketing Specialist to catalyze pipeline growth through integrated marketing campaigns spanning email, website, and lead lifecycle programs. This role entails planning, executing, optimizing, and reporting on multi-channel demand generation initiatives while closely collaborating with sales to ensure effective lead qualification and nurturing processes.
Campaign Execution & Optimization
- Implement integrated demand generation campaigns across email, website, paid channels, and organic initiatives.
- Design and refine email marketing campaigns, including newsletters, nurture flows, promotional sends, and triggered automation.
- Develop AI workflows to create additional pipeline and opportunities.
- Conduct A/B testing on subject lines, CTAs, landing pages, and messaging to continually enhance performance.
- Monitor, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution.

