About the job
As a pivotal member of the Customer Analytics team, the Digital Analytics Lead will assume a senior role, reporting directly to the Group Head of Analytics. This position is integral to our understanding of customer behavior, performance metrics, and operational efficiency across our expansive digital landscape. This includes areas such as Marketing, Retail Media, Product & Web, Trading, and Customer Insight.
Your primary responsibility will be to spearhead the digital and customer analytics strategy and roadmap. You will establish definitive sources of truth, restore confidence in data at the C-suite level, and empower teams to make informed, rapid decisions utilizing reliable datasets and impactful insights.
This role requires a hands-on leadership approach. You will not only guide and expand your team but also remain actively involved in analytical processes, validating outputs and leading intricate or high-stakes insights. Balancing leadership with direct involvement, you will navigate a dynamic e-commerce environment, with ample opportunity to enhance both the digital analytics capabilities and the broader Customer team.
Scope & Areas of Ownership:
- Digital Product & Web Analytics (customer journeys, funnels, behavior, optimization, personalization)
- Marketing performance and efficiency
- Effectiveness of Retail Media, including program and brand success
- Customer analytics and insights (segmentation, lifecycle management, customer health)
Key Responsibilities:
- Drive the digital and customer analytics roadmap in alignment with departmental OKRs.
- Establish clear sources of truth to rebuild trust in data.
- Influence senior stakeholders with compelling narratives and robust data storytelling.
- Collaborate with implementation and data engineering teams to ensure analytics outputs are dependable and ready for decision-making.
- Lead the creation of scalable, user-friendly self-service reporting tools that empower teams to answer their inquiries independently.
- Incorporate customer segmentation into reporting and insights to advance the personalization strategy and promote a customer-centric culture.
- Work closely with experimentation teams to ensure learnings translate into actionable outcomes, fostering a culture of testing and learning.
- Mentor and develop a team of four analysts, with an emphasis on expanding the team's capabilities over time.
- Act as a trusted advisor, guiding strategic direction and constructively challenging assumptions with evidence.

