About the job
As the Digital & Consumer Engagement Manager at Allergan Aesthetics, you will spearhead our comprehensive consumer engagement strategy. This role encompasses key areas such as Brand & Portfolio Strategy, Consumer Journey mapping, Media & Performance analysis, Content & Influence, Data integration, CRM, Social Media engagement, and Digital Platform management.
Your primary responsibility will be to create a seamless, omnichannel experience for consumers, balancing online and offline interactions while engaging directly with healthcare professionals. You will translate brand strategy into impactful digital and consumer activation initiatives that drive results.
Key Responsibilities:
Direct to Consumer Activation Strategy & Consumer Journey
- Develop and implement a direct-to-consumer strategy that aligns with our brand positioning and commercial goals.
- Analyze and enhance the entire consumer journey, from awareness to advocacy.
- Identify key consumer touchpoints influencing clinic choice and treatment adherence.
Consumer Activation & Demand Generation
- Create programs that drive qualified demand to our clinics through various channels.
- Lead integrated campaigns across digital media, social networks, CRM, content, public relations, events, and partnerships.
- Design ongoing and targeted activations based on seasonal trends and strategic objectives.
- Craft premium experiences that reinforce our brand's positioning and differentiation.
Digital, CRM & Data-Driven Marketing
- Manage consumer digital ecosystems, including websites and social media strategies.
- Lead the CRM approach, focusing on lead nurturing, re-engagement, and customer loyalty.
- Utilize data insights to personalize consumer journeys and improve conversion rates.
- Monitor and evaluate key performance indicators (KPIs) to assess effectiveness.
In Clinic Activation & Field Integration
- Collaborate with commercial teams to translate activation initiatives into measurable clinic traffic and conversion rates.
- Produce toolkits and frameworks that empower local clinics to amplify consumer campaigns.
- Ensure synergy between national campaigns and local execution.
- Design tailored plans for our top clients.
Partnerships & Ecosystem Development
- Forge strategic partnerships with media, platforms, influencers, and lifestyle brands.
- Identify innovative touchpoints that enhance brand desirability.
- Lead co-creation projects that elevate the consumer experience.
Consumer Engagement & Content Strategy
- Develop and implement strategies for consumer engagement across various platforms.

