About the job
Join our vibrant marketing team at Accor in Istanbul as a Digital Marketing and Social Media Executive. We are looking for a creative and analytical professional who will spearhead innovative digital marketing strategies while expertly managing our social media presence across diverse platforms. This role is vital in amplifying brand visibility, enhancing audience engagement, and achieving measurable business outcomes in a fast-paced digital environment.
- Design, implement, and oversee social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to boost brand awareness and interaction.
- Produce captivating and original content including text, graphics, and multimedia specifically tailored for each platform and audience segment.
- Analyze social media metrics to assess campaign performance and provide actionable recommendations for continuous improvement.
- Collaborate with cross-departmental teams, including design, sales, and product, to ensure unified brand messaging and alignment of campaigns.
- Execute digital marketing initiatives, including email marketing, SEO/SEM strategies, and paid advertising, to drive traffic and conversion rates.
- Investigate competitor activities and industry trends to uncover opportunities for innovation and market advantage.
- Engage with our social media community by promptly responding to comments, messages, and inquiries professionally.
- Conduct A/B testing on various content and campaigns to enhance performance and return on investment.
- Compile regular reports and presentations on social media metrics, campaign outcomes, and strategic insights for leadership.
- Stay abreast of digital marketing trends, platform updates, and emerging technologies to maintain our organization's competitive edge.