About the job
We are seeking a dynamic and strategic Digital Marketing Manager to spearhead the planning, execution, and enhancement of our digital marketing efforts across diverse brands and platforms. This pivotal role demands a blend of strategic foresight and practical expertise — an individual who can transform insights into actionable strategies, lead teams effectively, and foster measurable growth.
Key Responsibilities
- Craft and execute a holistic digital marketing strategy aligned with corporate and brand goals.
- Develop and optimize attribution models, reporting systems, and analytics frameworks to assess digital performance and guide data-driven decisions.
- Continuously test, enhance, and scale audience targeting, creative messaging, and budget allocation to maximize marketing effectiveness and return on investment (ROI).
- Supervise and mentor digital marketing specialists while collaborating with agency partners to ensure seamless execution and operational excellence.
- Manage the digital marketing budget, ensuring cost-effective investments aligned with strategic priorities.
- Enhance and maintain the company's online presence, brand reputation, and audience engagement across all digital channels.
- Monitor and analyze performance metrics, providing actionable insights and regular updates for leadership and cross-functional teams.
- Serve as the subject matter expert for outbound digital marketing, steering strategy, innovation, and best practices throughout the organization.
- Stay ahead of industry trends, emerging platforms, and tools to drive continuous innovation in digital strategy and execution.

