About the job
About the Role
Join Up Learn as a passionate and innovative Digital Marketing Manager to be an integral part of our expanding EdTech company. In this pivotal position, you will spearhead our B2B marketing initiatives, incorporating some B2C elements, to develop engaging campaigns that generate inbound leads, enhance engagement, and boost brand visibility across various online and offline channels.
This opportunity is ideal for a creative individual who excels at crafting persuasive copy, operates effectively in a data-centric environment, and relishes the challenge of managing marketing campaigns from inception to completion. If you are driven to make a significant impact and help shape the future of marketing at Up Learn, we encourage you to apply!
About Us
At Up Learn, we have created one of the most impactful learning experiences globally by integrating cognitive science, instructional theory, and artificial intelligence. Our mission is to provide every learner with the most effective pathway to success, envisioning a world where each learner achieves more at an accelerated pace through adaptive, mastery-based learning.
We are the leading platform for A Levels, offering seven courses, with one in three A Level students utilizing Up Learn. Over the next year, we are launching GCSE Science and driving growth to reach millions more students.
Our success stories speak volumes: 97% of students completing our courses secure an A*/A, even those starting from lower grades. A comprehensive evaluation in schools indicated that usage correlates with an additional nine months of progress, with grade enhancements across entire year groups.
Moreover, for every paying student, we provide a full scholarship to a student in need, ensuring that high-quality education is accessible to all.
About You
You are a proactive, imaginative, and hands-on marketer with approximately five years of experience in digital and content marketing, as well as broader B2B marketing strategies, including events, webinars, direct mail, and account-based marketing. You thrive in an autonomous environment, managing projects from conception to execution, and are eager to experiment, analyze, and optimize.
You possess a robust work ethic, a problem-solving attitude, and a passion for producing impactful campaigns. This is an exceptional chance to work within a dynamic, fast-paced, and collaborative atmosphere where your contributions will significantly influence business growth.
Key Responsibilities
- Email Marketing & CRM: Design, compose, and implement email campaigns targeting educators, schools, parents, and students, optimizing for engagement, open rates, and conversions.
- Content & Copywriting: Generate compelling B2B content, including thought leadership pieces, website copy, case studies, and targeted promotional materials.
- Marketing Strategy & Analytics: Conduct A/B testing, evaluate performance metrics, and leverage data-driven insights to refine marketing efforts.
- Multi-Channel Marketing: Collaborate with cross-functional teams to ensure cohesive marketing strategies across various platforms.