About the job
Join the dynamic team at VERSANT as a Digital Marketing Specialist, where you'll play a crucial role in executing and managing PPC and social media marketing strategies for both B2C and B2B campaigns. This entry-level position is an exciting opportunity to gain hands-on experience in paid media, social platforms, and international marketing, supporting campaigns across the UK, Europe, and Australia. Ideal for individuals at the start of their marketing careers, this role offers a chance to develop practical skills in performance marketing within a fast-paced, data-driven environment.
In this role, you will collaborate with seasoned experts in CRM, design, and content, contributing to live campaigns while establishing a solid foundation in digital marketing execution and optimization.
Key Responsibilities
Performance Marketing
- Assist in the setup, execution, and daily management of PPC campaigns across multiple platforms including Google Search and Display, as well as paid social channels like Meta, TikTok, and LinkedIn.
- Conduct keyword research, audience targeting, and ad copy testing.
- Monitor campaign performance against defined KPIs such as CTR, CPA, and conversions.
- Ensure accurate campaign structures, tracking, and naming conventions are maintained.
- Support regular reporting and performance analysis.
Social Media Management
- Oversee organic and paid social media posting schedules across designated channels.
- Upload, schedule, and perform quality assurance on social content and advertisements.
- Collaborate closely with the design team to optimize creative assets for each platform.
- Assist with community management and engagement activities as needed.
- Support social performance tracking and derive insights.
Campaign Delivery
- Facilitate the execution of integrated marketing campaigns across diverse markets.
- Ensure campaigns are launched accurately and punctually.
- Collaborate with CRM and design teams for cohesive marketing efforts.
- Work alongside local team members to aid in copy and content localization when necessary.
Learning & Development
- Gain practical experience utilizing industry-leading digital marketing tools.
- Build foundational knowledge of performance marketing best practices.
- Stay informed about digital trends, platform updates, and emerging channels.
- Contribute innovative ideas for testing, optimization, and continuous improvement.