About the job
Are you a proactive digital marketing expert with a passion for managing comprehensive digital initiatives? At Wolf Oil Corporation, you will thrive in an environment where your skills in website management, marketing automation, social media coordination, analytics, and agency collaboration will be highly valued. You will be instrumental in ensuring our global marketing channels operate smoothly, consistently, and effectively across various teams and platforms.
Your Key Responsibilities:
Social Media Management
- Develop and maintain the Social Media strategy, ensuring the global content calendar is consistently updated.
- Oversee all social media accounts (LinkedIn, Facebook, Instagram) for Wolf Lubricants, Champion Lubricants, and Wolf Oil Corporation.
- Act as the primary liaison for regional marketing efforts, collaborating with local agencies to enhance their social media campaigns.
- Lead regional campaigns from inception through to performance tracking and optimization planning.
- Work closely with our in-house design team to create social media assets that align with the global content strategy and cooperate with the Brand & Partnerships team.
- Serve as the main contact for our social media agency, ensuring quality control over all content and copy.
- Engage with interactions on global accounts and escalate issues to the appropriate internal stakeholders.
- Guarantee that global social content is accurate, on-brand, and consistent.
Digital Content & Channel Management
- Regularly update website content (including pages, blogs, navigation) to align with our digital strategy using Kontent.ai CMS.
- Manage translation workflows efficiently.
- Assist in the creation, preparation, and publication of email content for newsletters, product updates, events, and campaigns.
Data, Reporting & Quality Monitoring
- Maintain digital dashboards and compile quarterly performance reports.
- Support digital analytics efforts using tools like HubSpot, Google Analytics, and Meta Suite, interpreting data to provide actionable insights and recommendations for improvement.
- Establish a structured framework for both global and local performance reporting, along with standardized training programs and compliance guidelines for local agencies.