About the job
Key Responsibilities:
- Possess an in-depth understanding of lifestyle communities to infuse culturally relevant insights into the brand and property.
- Collaborate with commercial teams to drive revenue, manage budgets, establish metrics, and evaluate data effectiveness.
- Design and implement comprehensive pre-opening marketing and PR campaigns, collaborating with creative agencies and internal teams to create excitement and awareness.
- Formulate and execute long-term marketing strategies to enhance brand positioning, ensuring the hotel stands out in a competitive landscape.
- Maintain consistency and synergy across all marketing initiatives and campaigns across digital, traditional, and experiential platforms.
- Partner with operations teams to define brand experiences and standards, ensuring these are reflected at every guest interaction.
- Effectively position the brand while maintaining a coherent and recognizable brand identity.
- Lead the brand-driven positioning of all food and beverage concepts in close cooperation with the operations team, ensuring market relevance and profitability.
- Cultivate an environment of collaboration and creativity while mentoring a dynamic marketing team.