About the job
Rockstar is on the lookout for a visionary Director of Brand to lead the charge for a unique wellness brand focused on creating functional powders tailored for women who cherish their rituals. This brand operates at the intersection of wellness, culture, and storytelling, beginning with the reading ritual and expanding into an enchanting universe of aesthetically pleasing, mood-enhancing products.
The brand embodies a commitment to excellence; its visual identity, voice, collaborative efforts, and presence in the marketplace are integral to its success.
As an early-stage, well-funded DTC brand, backed by experienced founders, we are poised for significant growth. This position is crucial for laying the groundwork for our future.
THE ROLE
As the Director of Brand, you will closely collaborate with the CEO to build and nurture the brand across all customer touchpoints.
The brand thrives on a strong sense of community and founder-led vision. The CEO has a distinct perspective on brand strategy, creative direction, and cultural relevance. Your mission is not to reinvent the brand but to bring a well-defined vision to life through exceptional execution while incorporating new, innovative ideas.
This role is highly hands-on. Initially, you will be responsible for crafting briefs, meticulously reviewing creative work, managing partnerships, shaping influencer collaborations, and ensuring the brand is consistently represented with purpose across all channels.
HOW THIS ROLE WORKS
You will partner creatively with the CEO, who will guide the overall brand vision and creative direction.
Your responsibilities will include:
- Thoughtfully evaluating ideas and enhancing them through execution
- Translating the vision into scalable systems, outputs, and programs
- Ensuring the brand is executed with precision, taste, and efficiency
The ideal candidate enjoys collaborating with founders, appreciates healthy creative discussions, and knows how to transition from vision to execution without ego.
WHO THIS ROLE IS FOR
This opportunity is perfect for someone who has served as a Senior Brand Manager or Director-level brand lead at a culturally significant consumer brand and is eager to take full ownership of brand execution.
Ideal candidates will have:
- Experience in building or scaling a brand with a strong aesthetic and point of view
- Operated within a brand-focused environment where quality, speed, and taste were paramount
- Deeply engaged with social, influencer, and community ecosystems
They seek:
- True ownership of brand execution, beyond a narrow function
- A collaborative partnership with a highly engaged founder
- The chance to cultivate a culturally resonant brand from the ground up
If you are hesitant about providing direct creative feedback, diving into details, or collaborating closely with a founder, this role may not be for you.