About the job
About Upstart
At Upstart, we are driven by a significant mission: to dramatically simplify and lower the cost of borrowing for every American. Our innovative approach combines creativity, experimentation, and cutting-edge AI technology to transform credit access, empowering millions to achieve their financial goals with clarity and confidence.
As a premier AI lending marketplace, we collaborate with banks and credit unions to provide affordable credit solutions through technology that is both exceptionally intelligent and deeply human-centric. Our platform performs over one million predictions for each borrower, utilizing more than 1,800 data points to facilitate smarter, fairer lending decisions for countless customers. Yet, the impact of our work goes beyond numbers. Every idea, every voice, and every contribution brings us closer to a future where credit does not hinder financial progress.
We proudly operate in a digital-first environment, offering Upstarters the flexibility to excel from any location that inspires them, while connecting with colleagues across 80+ cities in the U.S. and Canada. Digital-first does not equate to distant; we prioritize in-person interactions through team gatherings, strategic planning sessions, and creative brainstorming moments. Whether you prefer to work primarily from home or engage in person at one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you will receive the support you need to thrive in your preferred work environment.
If you are passionate about solving meaningful challenges, eager to innovate with intention, and driven by work that makes a difference, we would love to hear from you.
The Team
As part of Upstart’s Creative & Brand Content Team, we bring our brand to life across every interaction, establishing our voice, personality, and emotional connection with borrowers and partners.
In your role as the inaugural Director of Social Media at Upstart, you will construct our social media presence — defining our identity, how we engage, and how we cultivate relationships within our communities. This is a hands-on leadership position, starting as a team of one with the opportunity to expand your ideal team over time. You will establish the vision, strategy, operational model, and measurement framework for social media, while also being involved in content creation, experimentation, and execution.
You will manage organic social strategies encompassing content creation, community engagement, and governance. Your responsibilities will include building business cases, forecasting impacts, defining KPIs, and collaborating with Paid Media and Growth teams to amplify brand and campaign effects across various channels.
This role is perfect for a visionary leader — someone who excels in shaping long-term strategies while remaining hands-on in execution.