About the job
Join Our Team
Unity Technologies (NYSE: U) is committed to empowering developers, creators, and players by delivering exceptional and immersive experiences across the globe. We are looking for a dynamic Director of Content Marketing to take charge of our marketing strategies, lead our content initiatives, and enhance our brand visibility in the gaming and other relevant industries, especially through cutting-edge applications of artificial intelligence. Reporting directly to the VP of Go to Market, you will craft and implement a robust content strategy that resonates with our target audiences, fostering engagement, retention, and loyalty to our brand. The ideal candidate will possess a solid background in content marketing, a profound understanding of the game development landscape, advertising practices, and industry verticals, along with experience in leveraging AI to boost content creation and distribution efficiency.
Key Responsibilities
- Act as a trusted partner and advisor to company-wide leadership across our Ads and SaaS sectors (Game Development, Industry).
- Craft unique content strategies for integrated marketing and demand generation campaigns in collaboration with Product Marketing and Integrated Marketing teams.
- Work alongside Communications, Brand Studio, and other marketing teams to ensure content aligns with key campaigns.
- Identify essential themes and topics that captivate our audience by leveraging market research and user insights.
- Utilize data analytics to inform content strategies and optimize engagement across various platforms.
- Explore and implement AI tools and technologies to enhance content creation, personalization, and distribution efficiency.
- Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral, ensuring they effectively support integrated marketing and demand generation efforts.
- Maintain brand voice and quality standards across all content.
- Collaborate with game developers, artists, and industry professionals to create authentic content that showcases game features, industry use cases, advertising, monetization solutions, and community engagement.
- Monitor community feedback, content performance, and trends to adjust strategies as necessary.
- Provide regular reports and insights to senior leadership, highlighting successes and opportunities for improvement.

