About the job
About Traversal
Traversal is at the forefront of AI-driven Site Reliability Engineering (SRE) for enterprises, trusted by industry giants to diagnose, resolve, and avert intricate production issues. Our goal is to liberate engineers from constant emergencies, allowing them to engage in innovative and impactful projects.
With strong roots in AI research, we are committed to creating the leading AI agent lab for enterprises. We take pride in our diverse team of exceptional talents, including researchers from prestigious institutions like MIT, Harvard, and Berkeley, as well as elite engineers from top firms such as Citadel Securities, Cockroach Labs, Datadog, and more. Together, we tackle some of the most challenging problems in AI.
The Role
In the role of Head of Events & Field Marketing, you will take charge of expanding our global events and field marketing initiatives. This position merges corporate event management with pipeline-enhancing field marketing, making it perfect for a proactive, analytics-focused marketer who thrives in dynamic, fast-paced settings. You will collaborate closely with Sales and Marketing teams to amplify the Traversal brand and drive tangible results in pipeline generation and revenue growth.
Responsibilities
Lead Traversal’s events and field marketing strategy encompassing corporate functions, sponsored trade shows, roadshows, workshops, and regional initiatives.
Design and implement high-caliber events from inception to execution, managing timelines, budgets, vendor relationships, logistics, and on-site coordination.
Create and oversee field marketing programs aimed at generating opportunities and accelerating the sales pipeline in collaboration with Sales teams.
Work cross-functionally with Product Marketing, Demand Generation, Business Development Representatives (BDRs), and Sales to align strategic goals, messaging, and execution plans.
Evaluate, analyze, and report on the performance of events and field marketing initiatives, focusing on pipeline impact and return on investment (ROI).
Continuously refine and improve programs based on performance metrics and feedback from the field.
Requirements
A minimum of 5 years of experience in corporate events, field marketing, or integrated B2B marketing within a high-growth technology environment.
Demonstrated success in executing events and marketing programs tailored for technical and executive audiences.

