About the job
At Study.com, our mission is to unlock the transformative power of education. We develop cutting-edge online college credit and test-preparation solutions designed to empower working adults to obtain their degrees, enhance their careers, and achieve economic mobility. Acknowledged by Fast Company and GSV 150 as one of the most innovative education companies globally, we lead the charge in AI-driven learning, merging artificial intelligence with advanced learning science to broaden access and improve outcomes on a large scale.
Our impact is evident through initiatives such as Keys to College and Keys to the Classroom, which have collectively saved students over $700 million in tuition and facilitated the success of hundreds of thousands of learners in high-demand fields including nursing, teaching, counseling, and business. We are dedicated to achieving measurable outcomes and creating products that foster significant and lasting change in individuals' lives.
About the Role
We are seeking a strategic and data-driven Director of Lifecycle Marketing to design and enhance customer journeys that drive new member acquisition, retention, and long-term value. This is a pivotal leadership position where you will shape and implement lifecycle strategies across customer acquisition, onboarding, engagement, and re-engagement, while integrating personalized, AI-powered workflows at every phase of the customer experience.
In this role, you will oversee channel owners across email, SMS, push notifications, Conversion Rate Optimization (CRO), and Go-To-Market (GTM) strategies, while collaborating closely with Growth, Product, Content, Creative, and Data Science teams to fuel sustainable SaaS growth.
This position is based in our Mountain View, CA office and follows a hybrid work model, with in-office days on Mondays, Wednesdays, and Thursdays.

