About the job
About the Role
We are in search of a strategic and hands-on Director of Marketing with extensive experience in Account-Based Marketing (ABM) focused on vertical markets. This pivotal role will be responsible for the creation and implementation of ABM strategies that synergize marketing and sales efforts to enhance pipeline growth, boost revenue, and foster long-term customer value. You will design targeted initiatives for a select group of high-value accounts, utilizing data, personalized approaches, and cross-functional collaboration to engage buying committees and accelerate sales processes. While ABM is the primary growth driver, this position is also accountable for the entire marketing framework that supports both new customer acquisition and expansion efforts.
About the Team
Join a mission-driven and agile organization that is revolutionizing how credit unions serve their members. Our go-to-market (GTM) teams operate with high accountability and strong collaboration across Marketing, Sales, Product, and Customer Success. As the marketing team leader, you will shape the future of marketing at Clutch, establishing systems, data foundations, and operational rigor that propel our top-of-funnel activities and pipeline growth, thereby supporting scalable and predictable expansion. This is a foundational role with significant visibility and long-term impact.
What You’ll Do
Within your first 3 months, you will:
Gain a comprehensive understanding of our customer base and top-of-funnel dynamics.
Evaluate current tools and assess staffing requirements.
Present a prioritized plan for the future of Clutch marketing.
Set KPIs, create dashboards, and establish regular communication with the Sales team.
Recruit and onboard essential team members.
Within 6 months, you will:
Launch a scalable ABM playbook to enhance top-of-funnel activities within key accounts.
Establish a growth marketing engine to facilitate expansion efforts.
Refine our demand generation and content marketing strategies.
Ensure consistent alignment between Marketing and Sales through regular cadence.
Collaborate closely with sales leadership to define target accounts and execute account plans.
Develop multi-channel, highly personalized marketing campaigns across digital platforms, content initiatives, events, and field marketing.
Within 9 months, you will:
Enhance our event strategy, focusing on efficiency metrics.
Implement improvements across all marketing functions.