About the job
The Director of Marketing will spearhead comprehensive marketing initiatives across multiple channels, including digital advertising, brand strategy, social media engagement, and targeted email marketing. This pivotal role demands a blend of innovative thinking, strategic planning, and impeccable execution, aimed at defining the company’s brand voice and enhancing the visibility of its properties throughout the city.
Brand & Creative Strategy (30%)
Oversee the development and refinement of the company's brand identity across all marketing platforms and materials.
Collaborate with designers, photographers, and agencies to craft engaging marketing collateral and video content.
Formulate brand positioning and go-to-market strategies following the launch of new properties.
Email Marketing (25%)
Design, develop, and implement targeted email campaigns focused on leasing, events, resident communications, and corporate branding.
Manage customer relationship management (CRM) systems and subscriber lists; segment audiences to tailor high-impact content.
Analyze performance metrics such as open rates, click-through rates (CTRs), and conversions to continually enhance campaign effectiveness.
Coordinate with leasing and creative teams to ensure consistent messaging and visuals across digital and email platforms.
Social Media & Content Creation (20%)
Lead and execute social media strategies for all corporate and property-level platforms, including Instagram, TikTok, LinkedIn, and YouTube.
Ensure a unified brand voice and visual identity across all channels.
Monitor engagement and audience insights to refine strategies and extend reach.
Manage collaborations with influencers and media to boost online presence.
Collaboration & Leadership (12.5%)
Partner closely with leasing, management, and development teams to synchronize marketing strategies with property performance objectives.
Oversee external agencies, freelancers, and creative vendors.
Present campaign insights, analytics, and strategic recommendations to senior leadership.

