About the job
Join our rapidly growing international marketing agency, a leading force in the iGaming sector, as we aim to expand our footprint across Asia. Our team excels at navigating the entire marketing lifecycle, from thorough market analysis to innovative digital campaigns, ensuring our clients thrive in one of the most competitive industries globally.
This opportunity is ideal for individuals eager to:
Lead and expand a dynamic media buying team, offering expertise in performance marketing, analytics, and optimal acquisition strategies.
Design, implement, and manage performance marketing strategies that align with corporate goals, emphasizing key performance indicators like ROI, CPA, LTV, and lead generation.
Employ diverse digital acquisition channels, including Google Ads (Search, Display, UAC, Performance Max), Meta, In-App networks, Display Networks, ASO, and ASA, to deliver quantifiable and scalable outcomes.
Evaluate performance metrics across channels, creatives, funnels, and cohorts to uncover growth opportunities and areas for optimization.
Utilize data analytics tools to extract actionable insights, assess marketing strategies, and enhance campaign effectiveness continuously.
Stay informed on the latest trends in performance marketing, platform advancements, new traffic sources, and acquisition methodologies, integrating them into existing strategies.
Oversee and optimize marketing budgets to ensure effective resource distribution and sustainable growth.
Work closely with analytics, product, and retention teams to enhance overall user acquisition performance.

