About the job
About VSCO
VSCO (pronounced vis–co) is a dynamic platform dedicated to empowering photographers with the essential tools, supportive community, and visibility necessary for creative and professional growth. We foster a vibrant and authentic creative ecosystem that welcomes photographers at every skill level—preserving an environment rich in opportunities, inspiration, and meaningful connections. Our mission is to uplift photographers, providing them with the resources to thrive. We enable photographers to engage with fellow creatives and businesses through our comprehensive suite of tools, available across both mobile and desktop platforms within our global community.
We seek passionate individuals who are proactive in advancing our company mission. Our employees have the chance to make significant contributions, and we believe that collaborative efforts lead to exceptional outcomes.
Our core values are integral to our team culture and guide our hiring practices. Explore more about what you can expect as part of the VSCO family on our Careers Page.
About The Role
We are in search of a seasoned Director of Product Marketing to shape the vision, strategy, and operational framework for Product Marketing at VSCO. This pivotal leader will oversee how our innovative tools and experiences are presented in the marketplace, ensuring that our product narratives are clear, distinct, and intricately tailored to the needs of creators.
In this highly strategic and hands-on position, you will manage the entire product marketing function. You will establish the long-term roadmap, enhance the team's expertise, and drive initiatives that promote product adoption, market growth, and brand loyalty. You will collaborate closely with Product, Design, Growth, and Brand teams to influence product development, launch groundbreaking ideas, and ensure that the creator's perspective informs decisions at every level.
As a seasoned people leader, you will recruit, mentor, and develop a high-performing Product Marketing team while establishing an operational model that empowers VSCO to operate with clarity, agility, and cross-functional cohesion. You will strike a balance between strategic vision and meticulous execution, ensuring both aspects are of the highest quality.
This role is perfect for a leader who excels in uncertain environments, possesses foresight, and is invigorated by creating for a rapidly evolving creative audience.
The Day to Day
- Define the vision and long-term strategy for Product Marketing at VSCO, determining how we position, launch, and scale our creative tools in the market.
- Build and lead a world-class Product Marketing team, instituting systems and practices that promote excellence.

