About the job
About Optimism
Optimism is a pioneering digital publisher dedicated to enhancing wellbeing. We create, launch, and manage a variety of digital brands within the realms of health, wellness, longevity, and lifestyle. Our email-first strategy aims to revolutionize the inbox into a healthier alternative to social media feeds — a space where readers can curate enlightening content that fosters informed, inspiring, and positive daily habits.
About All Healthy
All Healthy is a trusted daily health and wellness newsletter reaching over 1.3 million readers each morning. In just five minutes a day, we provide actionable, evidence-based insights covering nutrition, fitness, longevity, mental wellbeing, and everyday healthy living.
Our audience seeks clarity and simplicity amidst the overwhelming wellness landscape. We collaborate with esteemed, quality brands that resonate with our mission and deliver genuine value to our readers. Our approach to sponsorship is closely integrated into the editorial experience, emphasizing trust, performance, and nurturing long-term brand relationships over one-off placements.
About the Director of Sales
In the role of Director of Sales, you will spearhead and drive revenue growth for All Healthy, with a primary focus on establishing direct brand partnerships. You will oversee the entire sales lifecycle, from outbound prospecting and relationship building to closing deals, executing campaigns, and performing post-campaign analysis.
This is a dynamic, hands-on role perfect for an individual who thrives in an entrepreneurial setting, enjoys taking on diverse responsibilities, and is passionate about shaping the future of our sponsorship offerings. While you will have limited account management support for asset collection and approvals, you will be accountable for overall client success and revenue outcomes.
Key Responsibilities
- Manage and expand direct sales and partnerships, including prospecting, pipeline development, optimization, upselling, and renewals.
- Secure new partnerships primarily through flat-fee newsletter sponsorships.
- Cross-sell web and social offerings when partners seek to extend beyond the inbox.
- Gain a deep understanding of partner objectives and align them with All Healthy’s audience and editorial strategy.
- Collaborate closely with the Editorial team to ensure campaigns are aligned with our brand and resonate with our readers.
- Oversee the sponsorship calendar to maximize campaign volume and revenue.
- Contribute to the evolution of our internal direct sales channel by proposing and launching new advertising products, formats, and capabilities.
- Stay updated on industry trends and performance benchmarks, using insights to refine strategies and enhance sponsor results.

