About the job
At Ripple, we envision a future where value flows as effortlessly as information. Our bold initiative is already transforming the financial landscape through innovative crypto solutions tailored for financial institutions, businesses, governments, and developers. We are on a mission to enhance the global financial system, fostering greater economic equity and opportunities for individuals around the world. Join us and engage in work that is both impactful and fulfilling, supported by a team that champions your professional growth.
If you're prepared to make a significant impact and explore remarkable career advancement opportunities, we invite you to be a part of our journey in creating tangible value.
THE ROLE:
Ripple is actively seeking a Director of Social and Community Engagement to spearhead our global social media strategy, manage owned channels, and enhance community involvement. We require a visionary leader who transcends typical social media management to create cultural moments, challenge the status quo, and position Ripple as a prominent voice within the crypto and blockchain space.
This high-visibility role necessitates considerable trust. You will shape Ripple's public image by driving creative initiatives, fostering real-time engagement, and crafting compelling narratives in a dynamic environment. This position sits at the intersection of brand, communications, content, and product, requiring astute judgment, intuitive instincts, and the ability to act decisively while maintaining credibility.
If you thrive on taking bold risks rather than playing it safe, we want to hear from you!
KEY RESPONSIBILITIES:
- Formulate Ripple's global social and community engagement strategies across platforms (Twitter, LinkedIn, YouTube, and emerging channels).
- Oversee a dynamic and high-performing team in a fast-paced environment while providing clear direction and empowering innovative thinking and experimentation.
- Invent and implement bold, unique ideas that elevate Ripple's thought leadership, ignite discussions, and distinguish us in a competitive landscape.
- Collaborate with senior executives to establish authentic, impactful digital presences that drive conversation rather than relying on templated content.
- Advocate for and expand Ripple’s global community, upholding institutional credibility while fostering genuine engagement within the XRP and crypto ecosystems.
- Manage real-time and issue-based interactions related to regulatory developments, market dynamics, and rapid response scenarios.
- Go beyond superficial metrics; create a framework to assess influence, narrative shifts, sentiment strength, authority, and overall business impact.

