About the job
At Groupon, we are redefining the marketplace where customers discover exciting experiences and services while empowering local businesses to thrive. With over a million merchant partners globally, we connect more than 16 million customers with amazing deals across diverse categories. In a landscape often dominated by e-commerce giants, Groupon distinguishes itself with a unique commitment to fostering the success of local businesses on a performance basis.
We are on an ambitious journey to transform our business through a relentless pursuit of results. Despite our vast workforce spread across multiple continents, we maintain a vibrant culture that encourages innovation, rewards risk-taking, and celebrates achievements. The impact of your work can be immediate, given our scale and the pace of transformation. We embody the "best of both worlds"; large enough to offer substantial resources and scale but small enough for individuals to have significant autonomy and make a meaningful impact.
Groupon is seeking a Director of Strategic Finance to serve as the financial architect of our Demand Engine. This pivotal role reports directly to the CFO and collaborates closely with our CMO. The overarching goal is clear yet challenging: transform marketing expenditure into demonstrable, incremental growth. If you believe that finance should guide business decisions on what to scale, discontinue, and the rationale behind these choices, this role is tailored for you.
Why this role exists
We are evolving past traditional last-click attribution, blended customer acquisition costs, and static reporting processes.
Marketing and Product require:
Enhanced visibility into incremental impact
Confidence in cohort quality and unit economics

