About the job
M/I Homes has been a pioneer in crafting exceptional homes with an emphasis on quality and innovative design for over 50 years. Established in 1976 by Irving and Melvin Schottenstein, the company has successfully transformed the dreams of more than 170,000 homeowners into reality. With a commitment to customer satisfaction, M/I Homes has grown from a family-owned business to one of the nation's premier homebuilders, operating in 17 markets including cities like Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.
Job Summary: The Marketing Coordinator is responsible for managing daily marketing operations and direct mail initiatives for various new home communities.
Duties and Responsibilities:
- Oversee the direction and messaging of marketing materials created by the divisional graphic artist.
- Coordinate Realtor activities and organize community events.
- Collaborate with the Sales Team to generate innovative marketing strategies that attract potential homebuyers.
- Assist in evaluating marketing requirements and developing tailored marketing plans.
- Support special projects as necessary.
- Review and prioritize marketing projects, ensuring timely completion while guiding the graphic artist.
- Engage with new and existing media vendors, assessing processes that align with company goals, including vendor interviews and price quote analysis.
- Formulate effective media strategies and negotiate media contracts.
- Develop and assess marketing flowcharts and job lists.
- Manage media purchasing, track artwork traffic, and ensure successful ad delivery, including tracking tear sheets and reports.
- Monitor the marketing budget to ensure accuracy in monthly expenditures.
- Analyze traffic data from the internet and sales centers.
- Coordinate the setup of new model sales centers in collaboration with corporate and signage companies.
- Organize grand opening events for new models and communities, including catering and entertainment.
- Develop and implement grand opening marketing strategies.
- Act as a liaison between sales managers and vendors for the furnishing and decoration of model homes.
- Verify all marketing invoices for accuracy.
- Update and maintain community signage and sales center collateral.
- Manage sales subscriptions, dues, and awards with the Home Builders Association (HBA).
- Coordinate special events with the Ad Agency (e.g., HBA, Homearama, Bridalrama).
- Purchase promotional items and distribute them to the sales team for special occasions.
- Assist with additional projects as requested.