About the job
About the Role
Join us at Linkup as our Founding Marketing Lead, an exciting opportunity to shape our marketing vision alongside our founders. This is a pivotal role as we make our first marketing hire.
As the driving force behind our marketing efforts, your key responsibilities will include:
Crafting and implementing Linkup's comprehensive marketing strategy, from brand positioning to innovative growth experiments.
Establishing and managing the systems that will enhance our brand visibility, community engagement, and inbound marketing pipeline.
Designing and executing multi-channel marketing campaigns spanning content creation, social media, events, and paid advertising.
Transforming technical aspects of our offerings into compelling narratives that resonate with both developers and enterprise clients.
Leading product launches and public relations initiatives for our newest offerings and partnerships.
Collaborating closely with product, go-to-market, and engineering teams to develop engaging stories around our AI-ready search infrastructure.
Analyzing campaign performance to continuously refine and optimize for awareness, engagement, and conversions.
Requirements
You are an ideal candidate if you:
Are passionate about building a platform that powers AI agents and align with Linkup’s mission.
Bring over 3 years of marketing experience, particularly with technical products such as APIs, infrastructure, or AI technologies.
Have a deep understanding of marketing funnels, growth strategies, and brand positioning in technical markets.
Exhibit exceptional storytelling skills, with the ability to create and distribute engaging content.
Enjoy simplifying complex technologies into inspiring messages that appeal to your audience.
Possess a balanced approach that combines analytical thinking with creative problem-solving.
Thrive in a dynamic, fast-paced startup environment where ownership and initiative are key.
Example Projects
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