About the job
Job Title: GoHighLevel Marketing Operations Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)
About the Role
Join our team at pavago as a detail-oriented and execution-focused GoHighLevel Marketing Operations Specialist. In this role, you will play a crucial part in supporting daily executive operations, executing marketing strategies, coordinating content, and managing program administration.
We seek a proactive individual who thrives in a structured yet entrepreneurial environment, possesses a keen eye for detail, and demonstrates ownership in ensuring efficient workflows across executive support and marketing systems. This position is centered around consistent execution, organized implementation, and the smooth operation of marketing, content, communication, and administrative tasks.
Responsibilities
Core Executive & Operational Support
- Assist with daily administrative coordination.
- Oversee calendar management, scheduling, and communication workflows.
- Maintain structured project tracking systems and ensure task completion.
- Proactively identify workflow gaps and suggest improvements.
Marketing Execution & Social Media Management
- Create, design, schedule, and publish engaging content across platforms such as LinkedIn, Facebook, Instagram, and community groups.
- Manage audience engagement, direct messaging, and community interaction.
- Monitor engagement metrics and compile organized performance reports.
- Assist in the setup and monitoring of advertising campaigns for programs and events.
Content Creation & Program Materials
- Edit and produce short-form video content and graphics that align with brand messaging.
- Format and organize program documents including scripts, guides, workbooks, and cheat sheets.
- Ensure consistency in branding and content presentation across all platforms.
Email Marketing & CRM Management
- Build and manage email workflows using GoHighLevel.
- Execute outreach campaigns and follow-up communications for prospects and participants.
- Maintain clean CRM records and accurate pipeline tracking.
Program & Membership Administration
- Organize digital program materials and manage updates efficiently.
- Track member progress and facilitate participant communication.
- Troubleshoot minor technical issues within online platforms.
Research, Lead Generation & Digital Support
- Conduct research to create Ideal Client Profiles and prospect lists.
- Support lead generation initiatives and outreach campaigns.
- Assist with minor website updates and digital support tasks.

