About the job
Job Summary
We are seeking a dynamic and seasoned Group Brand Manager for Redotil, responsible for exploring new product opportunities, crafting compelling business cases, and executing strategic positioning initiatives within allocated budgets and organizational guidelines. This role aims to enhance market share and revenue for the designated vertical. Responsibilities include the development of promotional materials, conducting product launch meetings, and ensuring the effective implementation of marketing plans. You will provide mentorship to team members and collaborate with sales professionals and healthcare experts to drive Continuing Medical Education (CMEs), ultimately aiming to achieve market share and revenue objectives.
Roles & Responsibilities
• Conceptualize and plan new products by gathering insights on unmet therapeutic needs, identifying opportunities, and presenting business cases to the vertical head and country head for timely product selection, aligning with both long-term and short-term goals.
• Lead new product launch planning by preparing product manuals, designing positioning strategies, and ensuring successful launches through effective communication with regional sales teams.
• Conduct post-launch audits of new products by collaborating with sales teams, analyzing performance, and initiating corrective actions as needed to ensure that new products meet or exceed sales projections.
• Manage branding and promotions through market research, refining positioning strategies, and collaborating with advertising agencies to ensure effective promotional strategies align with business objectives.
• Oversee Continuing Medical Education (CME) programs by identifying needs, inviting speakers, and ensuring successful execution to foster long-lasting relationships with healthcare professionals.
• Lead and develop your team by conducting performance reviews, mentoring, and collaborating with HR on recruitment and talent development strategies to enhance team performance and retention.
• Conduct sales planning and reviews by gathering feedback from regional sales managers (RSMs), developing region-specific strategies, and incorporating regional insights into the product plan to optimize overall performance.

