About the job
About Base
Base is revolutionizing the energy sector as America’s next-generation power provider. We are dedicated to transforming the foundation of modern society—electricity—by establishing an extensive network of distributed batteries. This innovative approach is reshaping the fragile, centralized power grid into a robust and abundant energy system. Our team comprises engineers, operators, and creatives tackling some of the most challenging interdisciplinary problems of our era.
About the Role
We are seeking a dynamic Growth Generalist eager to contribute their talents to a mission-driven company. This position transcends traditional marketing roles; it is designed for an individual who thinks strategically across channels, embraces experimentation, and focuses on measurable outcomes without needing a defined title. Your efforts will empower millions to discover more reliable and cost-effective energy solutions for their homes, particularly during a time when energy reliability and affordability are paramount. You will manage every facet of the growth strategy and take ownership of the results.
What You'll Do
Take responsibility for customer acquisition targets, ensuring clear accountability for your designated channel.
Design and implement structured growth experiments throughout the sales funnel to achieve significant progress.
Convert performance metrics into actionable insights: determine where to invest further, what requires improvement, and what to discontinue.
Drive a high-paced creative process, collaborating closely with design teams to develop, test, and scale successful campaigns.
You’ll Thrive If You
Possess hands-on growth experience with direct responsibility for channels in a consumer-focused or adjacent business.
Have navigated early-stage or ambiguous environments and are comfortable with uncertainty.
Feel at ease working with data dashboards, crafting creative briefs, and participating in cross-functional meetings.
Have a proactive mindset and act swiftly without waiting for direction.
Not For You If
You require a clearly defined channel or scope before taking action.
You prefer analyzing data over implementing solutions.
You have ever thought, 'That's not my job.'
About the Team
The Growth team is at the forefront of Base's mission to deliver affordable and reliable energy to those in need...

