About the job
About MeritFirst
At MeritFirst, we are dedicated to transforming the landscape of talent identification and evaluation. Our goal is to create a fair and equitable system that prioritizes merit over outdated metrics, empowering individuals from all backgrounds to showcase their true capabilities.
Role Overview
As the Growth Lead, you will be pivotal in driving our candidate acquisition strategy, positioning MeritFirst as a premier destination for untapped and high-potential talent. Your mission is to attract candidates eager to demonstrate their skills and abilities. You will not merely manage advertising; you will spearhead a movement. This includes crafting engaging referral programs, gamifying the assessment process, and leveraging communities and content for distribution. You will serve as the vital link between hidden talent and the opportunities they deserve.
What You’ll Do
Drive user acquisition: Develop and implement innovative strategies that lead to significant candidate sign-ups. You will explore various channels including social media (TikTok, LinkedIn), niche communities (Reddit, Discord), influencers, partnerships, and events.
Create viral mechanisms: Design features that motivate candidates to share their assessment outcomes and invite others.
Enhance the candidate journey: Focus keenly on the user experience from their initial landing on our platform to successfully completing assessments. Utilize A/B testing and behavioral psychology to optimize this journey and boost completion rates.
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