About the job
Join us as a Growth Lead at fonio, where you will play a pivotal role in shaping and expanding our marketing efforts. Our current marketing team consists of a Performance Marketer, a Designer, and our CEO. You will be the strategic and operational backbone of our marketing initiatives, managing a monthly budget exceeding €300,000. If you're eager to be part of an extraordinary growth story in Austria and want the resources to conquer new markets, this opportunity is for you.
Take full responsibility for our marketing domain with a strong emphasis on lead generation for sales, currently exceeding €400,000/month.
Strategically and operationally oversee the entire marketing budget (over €400,000/month).
Define marketing strategies, set priorities, and establish KPIs across all channels.
Lead, guide, and develop the marketing team.
Strategic oversight of media buying and scaling, with operational implementation alongside our Performance Marketing team (current ad spend: >€200,000/month).
Develop a clear creative and content strategy, including testing frameworks for ads, websites, and funnels.
Be accountable for website copy, messaging, and conversion optimization.
Optimize newsletter and email flows.
Design influencer collaborations and social/content initiatives.
Define strategies, priorities, and KPI frameworks for SEO, social media, and personal branding.
Plan and execute go-to-market strategies.
Primary KPI: qualified leads for our sales team.
What you can expect:
Complete ownership of the entire marketing domain.
Manage high budgets: oversight of over €400,000 in ad spend monthly.
Hands-on approach: you will work operationally until bottlenecks arise, then scale your team through quality hires.
Direct impact: your contributions will have an immediate effect on our growth and sales pipeline.
Flat hierarchy: work closely with the CEO.
What we offer:
€90,000–150,000 gross annual salary.
On-site work environment.

