Qualifications
Key ResponsibilitiesAt Trafilea, we believe that growth is engineered rather than left to chance.We are seeking a Growth Marketer with expertise in Ad Networks and Conversion Rate Optimization (CRO) to design, implement, and expand high-performing campaigns across non-traditional paid channels such as AppLovin, Unity Ads, Taboola, and various native platforms.Paid Media & ScalingInitiate and scale impactful campaigns across AppLovin, Unity, Taboola, and other non-social advertising networks.Manage budgeting, bidding, and testing to enhance efficiency and profitability.Conduct structured experiments across placements, creatives, and funnels — analyze and iterate quickly.Diversify and expand traffic sources beyond conventional paid social media.Conversion OptimizationDesign and evaluate A/B and multivariate tests across landing and checkout processes.Optimize for profit per visitor, balancing conversion rates, average order values, and profit margins.Utilize CRO strategies — urgency, social proof, pricing, and personalization — to enhance conversion rates.Creative & Messaging StrategyGuide creative direction with a foundation in data and conversion psychology.Identify effective hooks and formats while proactively addressing audience fatigue.Collaborate with creative teams to produce high-impact, scalable marketing assets.Analytics & StrategyMonitor performance dashboards and leverage insights to inform strategic decisions.
About the job
About Trafilea
Trafilea is an innovative Consumer Tech Platform dedicated to driving transformative brand growth. We are at the forefront of developing the AI Growth Engine that propels the next generation of consumer brands.
With a remarkable track record of over $1 billion in cumulative revenue, more than 12 million customers, and a talented workforce of over 500 individuals across 19 countries, we seamlessly merge technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
As the owners and operators of our own digitally native brands (not an agency), we boast a presence in major retailers such as Walmart, Nordstrom, and Amazon, along with a robust global direct-to-consumer (D2C) footprint.
Why Join Trafilea?
We are a tech-driven eCommerce group committed to scaling our own globally loved DTC brands while nurturing and empowering ambitious talent to achieve rapid growth.
We focus on building and scaling our own brands.
We make substantial investments in AI and automation, setting us apart in the eCommerce landscape.
We prioritize quick testing and growth, ensuring you can do the same.
Join a dynamic, diverse, and talented global team.
Enjoy a fully remote work environment, competitive USD salary, paid time off, and additional benefits.
About Trafilea
Trafilea is a pioneering Consumer Tech Platform committed to enabling transformative brand growth through innovative solutions. Our advanced AI Growth Engine is designed to drive the next generation of consumer brands, ensuring we stay at the forefront of the digital marketing landscape.