About the job
We are seeking a dynamic Growth Marketing Analyst Specialist to join our team at Zain Cash. In this pivotal role, you will harness data to inform marketing strategies and enhance customer engagement. You will be responsible for transforming data into actionable insights that will shape our approach to business challenges. Your expertise will also be vital in monitoring and optimizing cross-selling and up-selling campaigns to boost our active customer base.
Key Responsibilities
- Develop and execute comprehensive market research plans, track trends, and analyze competitors’ activities to create updated market reports that provide crucial insights for decision-making.
- Analyze data and generate insightful reports and dashboards, presenting key performance indicators (KPIs) to optimize Customer Value Management (CVM) activities and enhance customer value.
- Utilize customer profiling and available data to segment customers geographically, demographically, psychographically, and behaviorally, enabling targeted marketing campaigns.
- Effectively communicate complex data in a straightforward, actionable manner.
- Visualize data optimally for various use cases to drive insights.
- Transform data into a format suitable for rigorous analysis.
- Innovate new frameworks for data collection and build tools to automate this process.
- Explore extensive data sets to extract valuable information.
- Create comprehensive reports and presentations for business applications.
- Develop and manage cross-selling and up-selling campaigns across all channels to increase revenue and enhance customer engagement.
- Implement retention programs and campaigns to ensure long-term customer commitment and maximize lifetime value.
- Identify opportunities for forecasting, statistical modeling, segmentation, and data-driven analysis to enhance customer acquisition, retention, and value extraction strategies.
- Conduct data mining processes to uncover patterns and relationships related to subscriber forecasting, churn rates, customer segmentation, and behavior profiling.
- Support the development and implementation of marketing plans for the Business Marketing segment to drive customer retention and acquisition.
- Monitor and analyze post-launch results of promotional campaigns, updating dashboards with insights on uptake, targeted segments, additional revenues, and channels used.
- Assist in building business cases for new promotional campaigns by forecasting expected uptake based on historical data and target segments.

