About the job
Experience: 5+ Years
Shift: US/CST Hours
Work Mode: Remote
Demand Generation Strategy:
Formulate and execute all-encompassing demand generation strategies that promote brand awareness, lead generation, and revenue enhancement.
Implement diversified marketing campaigns that span email marketing, paid media, content creation, webinars, and account-based marketing (ABM) initiatives.
Design, oversee, and refine integrated marketing campaigns leveraging HubSpot and other marketing platforms.
Collaborate with the SDR team to ensure cohesive alignment between marketing efforts and outbound outreach strategies.
Craft tailored ABM strategies to connect with key decision-makers at targeted companies utilizing Oracle HCM, SAP SuccessFactors, and various ERP systems.
Work alongside the sales team to pinpoint priority accounts and develop customized content and messaging.
Design and implement lead nurturing workflows to advance prospects through the sales funnel.
Manage and optimize lead scoring systems to guarantee a smooth transition to the sales team.
Monitor and assess campaign performance metrics, including CPL, MQLs, SQLs, pipeline contribution, and ROI.
Provide actionable insights and recommendations for ongoing optimization.
Collaborate with the content team to produce engaging content assets such as whitepapers, case studies, and webinars.
Partner closely with SDR, sales, and product marketing teams to align objectives and share valuable insights.
Utilize HubSpot, Reply.io, and other marketing tools to enhance campaign efficiency and effectiveness.
About RChilli
RChilli stands as a premier provider of AI-enhanced recruitment solutions, revolutionizing the hiring process through accurate data extraction and integration. With established partnerships with notable platforms like Salesforce, Oracle HCM, Workday, and SAP SuccessFactors, we are committed to reshaping the recruitment technology landscape.

