About the job
Paired is a premier global staffing and recruiting agency dedicated to connecting exceptional remote talent with leading companies!
Our mission is to create meaningful employment opportunities for skilled professionals worldwide.
Client Overview:
We are proud to represent a dynamic and innovative e-commerce company based in South Portland, Maine, specializing in manufacturing and selling a diverse range of personal care products, including retail and skincare items. They distribute their products through their proprietary online platforms and major marketplaces such as Amazon across the US, Canada, UK, Europe, and Australia. The company boasts a team of approximately 60 dedicated professionals operating from their state-of-the-art production facility in South Portland.
Position Summary:
Our client is seeking a skilled and data-driven performance marketer with extensive expertise in paid acquisition, Amazon advertising, customer retention, and Google Ads. Your primary responsibilities will include optimizing campaigns across various platforms, pinpointing profitable scaling opportunities, and enhancing funnel performance on brand websites and Amazon listings. This role will involve collaboration with teams in UX, design, SEO, and email marketing, with a central focus on driving growth through adept ad management and complete funnel performance optimization.
Key Responsibilities:
- Oversee, enhance, and expand paid campaigns across Amazon Ads, Google Ads, Meta, and TikTok.
- Enhance Amazon Product Detail Pages (PDPs) with a focus on SEO, copy, imagery, pricing, and product variations.
- Engage in strategic planning and execution for Amazon Advertising (SP, SB, SD campaigns), including bid optimization, keyword harvesting, and catalog troubleshooting.
- Implement structured A/B testing across landing pages, advertisements, and Amazon listings.
- Manage Google Ads (PMax, Search, Shopping) with attention to feed optimization, query filtering, and creative testing.
- Identify and track KPIs to proactively enhance performance metrics.
- Collaborate with CRO & UX teams to boost conversion rates through effective messaging and page navigation.
- Spot scalability opportunities and target new audience segments.
- Direct creative strategy for performance-oriented advertising concepts.
- Partner with the customer retention team to execute subscription plans.
- Recognize potential threats (competition, rising CPCs, listing challenges) and recommend actionable solutions.

