About the job
About MeritFirst
At MeritFirst, our mission is to transform the way organizations discover and assess talent, irrespective of their backgrounds. By discarding outdated and unreliable indicators of capability, we embrace objective, merit-based evaluations, aiming to reconstruct a meritocratic landscape of opportunity from the ground up.
Role Overview
As the inaugural GTM Lead, you will collaborate directly with the CEO to refine our revenue strategies. This role transcends conventional sales; you will be a growth architect, responsible for pursuing strategic accounts, closing deals, and serving as the critical link between the market and our internal team. Your responsibilities will oscillate between high-level channel strategy and hands-on execution. This role requires a proactive builder who thrives in a fast-paced environment and is eager to shape the market entry of an innovative product.
What You’ll Do
Develop the revenue engine: Identify, prospect, and secure customers. You will not merely follow a playbook; you will create it, experimenting with pricing models, messaging, and sales channels to discover what works best.
Act as a strategic partner: Integrate with key customers to ensure seamless implementations, identify operational challenges, and facilitate rapid value delivery.
Close the feedback loop: Transform customer feedback, both objections and successes, into actionable product enhancements, ensuring we develop solutions that genuinely meet market needs.
Streamline sales operations: Automate outreach processes and create dashboards to provide insight into our sales pipeline.
Conduct experiments: Execute agile growth experiments (e.g., cold outreach initiatives, webinar collaborations) to test hypotheses and enhance lead generation.
Qualifications
Strong commercial acumen: Proven history of motivating individuals to take action, whether through early-stage sales, dynamic business development, or founder-led initiatives. You are confident in initiating conversations.
Entrepreneurial mindset: You thrive without a dedicated sales ops team. You are adept at generating your own lead lists, crafting your own messaging, and utilizing your own tools.
AI-savvy: Daily use of AI tools for automating research, crafting personalized outreach, and analyzing pipeline metrics to drive results.

