About the job
About the Role
As a Sales Advisor at H&M, your primary responsibility will be to deliver exceptional customer service, warmly welcoming customers as they enter the store and guiding them through their shopping journey to actively promote our products. Utilizing your fashion expertise, you'll provide customers with all the necessary information to ensure they have the best possible experience. Additionally, you will assist with garment replenishment, care, and presentation while maintaining a clean and organized sales floor and stockroom, collaborating closely with your team to create an outstanding shopping atmosphere.
A Day in the Life
Every day at H&M brings unique challenges and opportunities, but your typical responsibilities will include:
- Customer Engagement & Sales
- Delivering top-notch customer service by welcoming and guiding customers through the store and its OMNI experience where applicable.
- Engaging in conversations with customers to foster a positive shopping experience.
- Leading customers through our latest fashion trends, stories, and products available in the store.
- Effectively promoting and selling our products to enhance the customer journey.
- Actively promoting our Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
- Representing yourself and the H&M brand positively in all customer interactions.
- Collaborating with the store management team on commercial and operational initiatives to achieve sales targets.
Fashion & Trend Awareness
- Staying informed about the latest trends, styles, brands, and competitors in the fashion industry.
- Utilizing your product and fashion knowledge to provide insightful information to customers.
Team Development
- Sharing your service, fashion, and operational knowledge with colleagues.
- Adhering to all store procedures and legal requirements.
- Providing and receiving constructive feedback to facilitate mutual growth and support.
- Participating in onboarding, training, and development opportunities relevant to your role.
Retail Operations & Visual Merchandising
- Managing the complete garment cycle from unpacking and restocking to steaming and ensuring garments are well cared for.
- Operating fitting rooms and checkout areas following best practices.
- Maintaining a clean and organized sales floor and back-of-house areas, including stockrooms.
- Assisting with garment presentation and maintaining attractive merchandise displays that highlight current trends and stories.

