About the job
Dear Esteemed Professional,
At Enrich & Enlight, we specialize in executive search consulting, focusing on top management positions for our esteemed clients. We are currently seeking a talented individual for the role of Head of Banking Marketing Analytics for a leading ITES company based in Chennai.
If you are interested in this opportunity, please respond with your updated profile along with your current compensation details.
Wishing you a wonderful day!
Best Regards,
Subashini S.
Enrich & Enlight
Email: Subashini@enejobs.com
Position: Head of Banking Marketing Analytics
Work Location: Permanent Work from Home
Experience Required: 10+ Years
Role Summary:
This pivotal role entails leading an analytics team while developing analytical capabilities and solutions in collaboration with US Analytics teams. You will engage in areas such as marketing planning, measurement and optimization, customer analytics, targeting & segmentation, and forecasting to identify growth opportunities, optimize business strategies, and derive actionable insights throughout the customer journey.
Key Responsibilities:
- Lead and provide analytical support for the Sams Club Card Program when necessary.
- Collaborate with US counterparts to develop an analytics agenda and roadmap, ensuring portfolio goals are met.
- Act as a hands-on leader, guiding projects and conducting data analysis.
- Oversee analytics delivery for new product launches, customer acquisitions, lifecycle marketing, and customer experience initiatives.
- Manage complex analytics projects from inception to completion, including ideation, data mining, strategy formulation, and result presentation.
- Foster a test-and-learn culture through continuous evaluation of marketing programs and campaigns.
- Build strong partnerships with internal business and client teams in conjunction with US analytics teams.
- Work with portfolio teams to create business cases and marketing strategies, including targeting, testing design, and cost/benefit analysis.
- Inspire and mentor a team of professionals, offering guidance and career development opportunities.
- Formulate strategies for recruiting, retaining, and developing analytical talent.
- Collaborate with Analytics CoE teams to implement best practices and centralized analytical capabilities.
- Drive internal initiatives and perform additional duties as required.

