About the job
Job Title: Hospice Community Liaison
Reports To: Administrator
Job Overview:
As a Hospice Community Liaison, you will play a crucial role in our marketing efforts, fostering strong relationships with clients and referral partners. You will be tasked with addressing client inquiries, organizing marketing events, and representing Affinity Care at local community gatherings.
Key Responsibilities:
- Engage in daily marketing initiatives while collaborating with the Administrator to develop effective marketing strategies.
- Oversee budget management by monitoring resource allocation.
- Conduct market evaluations and formulate a strategic marketing plan to meet projected goals.
- Implement promotional campaigns to achieve set marketing objectives.
- Establish and nurture positive relationships with current and potential referral sources.
- Enhance community and client perceptions of Affinity Care as a premier service provider.
- Contribute to strategic planning efforts by identifying opportunities for service enhancement based on client needs.
- Maintain in-depth knowledge of the hospice market, including key referral sources and competitors.
- Stay informed about marketing trends and share insights with relevant team members.
- Assist clients in accessing community resources when services are unavailable through Affinity Care.
- Evaluate and report on the effectiveness of marketing strategies.
Note: This summary represents the principal duties of the position and may include other tasks as assigned.

