About the job
At Playlist, we believe that life’s most enriching experiences occur when individuals disconnect from their screens and engage with the world around them through movement, connection, exploration, and play. We are dedicated to creating the ultimate platform for intentional living, linking people to inspiring fitness, wellness, and lifestyle experiences. With our esteemed partners like Mindbody and ClassPass, Playlist empowers both businesses and individuals, making it seamless for goals to translate into reality. Join us in revolutionizing the way technology fosters authentic, real-world connections.
ClassPass offers a vast array of fitness and wellness experiences globally, enabling individuals to maintain active and balanced lives. Our platform simplifies the discovery and enjoyment of activities, making them personalized and enjoyable—whether it’s fitness classes, rejuvenating self-care sessions, nutritious meals, or exciting adventures. Become part of our mission to cultivate healthier, more vibrant communities worldwide.
Your Role:
At ClassPass, we are passionate about making wellness accessible, motivating, and enjoyable. This entails engaging with our members in spaces they frequent and collaborating with trusted figures to inspire them to explore new possibilities. As the Influencer Marketing Manager, you will spearhead the strategy, development, and implementation of influencer campaigns that invigorate our brand across various channels, countries, and communities.
- Develop and lead influencer strategies across brand, lifecycle, and paid initiatives to enhance awareness, engagement, and customer acquisition.
- Refine and expand current programs by broadening networks and boosting engagement levels.
- Identify and manage creators, from macro to micro influencers, who resonate with our brand ethos and diverse global audience, acting as their primary liaison.
- Establish strong relationships with talent agencies, creators, and social media platforms to unlock novel partnership opportunities.
- Oversee the execution of campaigns from creative briefing to performance analysis, ensuring timely delivery of on-brand assets.
- Collaborate with cross-functional teams including social media, paid media, PR, creative, and localization to amplify campaign reach and evaluate success.
- Monitor performance metrics and leverage insights to enhance partnerships and inform future strategies.
- Stay ahead of cultural trends, new platforms, and best practices in creator content.