About the job
As the Lead for Commercial Brands Advertising (IC3) within the Global Media & Agencies team, you will play a crucial role as a senior individual contributor, directly reporting to the Director of Global Brands Ads. This influential position focuses on identifying and scaling new revenue opportunities by engaging with the global media agency ecosystem and implementing advanced advertising strategies such as programmatic media and non-endemic brand partnerships.
In this role, you will serve as the global authority on advertising strategy, developing playbooks and commercial tools essential for increasing revenue from:
- Non-Endemic Brands: This includes industries outside our primary CPG/Retail focus, such as financial institutions, telecommunications, and automotive sectors.
- Awareness & Programmatic Media: Focus on sophisticated media investments from various brands, particularly in high-value inventory such as our post-order banners.
Your contributions will be vital in broadening our market reach, establishing exemplary agency collaboration frameworks, and securing strategic, global partnerships with leading financial institutions and payment providers.
Key Responsibilities:
1. Global Media Strategy & Enablement (60%):
- Agency Strategy: Spearhead the creation and implementation of a comprehensive strategy for collaboration with media agencies, including defining roles, processes, commercial structures, and incentives.
- Non-Endemic Playbooks: Develop and deliver extensive toolkits and playbooks to empower local teams in effectively targeting, pitching, and executing campaigns with non-endemic brands globally.
- Programmatic & Awareness Scaling: Craft the commercial strategy and best practices for expanding high-value programmatic and awareness investments globally, incorporating key inventory such as post-order banner placements.
- Media Performance: Establish global KPIs, reporting standards, and analytical frameworks to assess the performance and ROI of non-endemic, programmatic, and high-funnel media expenditures.
- Operational Excellence: Equip local teams with the necessary tools, materials, and training to ensure consistency and efficiency in all media and agency-related commercial endeavors.
2. Strategic Partnerships & Direct Media Ownership (40%):
- Financial & Payment Partnerships: Identify and lead the commercial strategy for collaborating with payment providers and financial institutions, establishing strategic partnerships that enhance our platform's relevance for their marketing and customer acquisition needs.
- Direct Agency Engagement: Work closely with global or regional media agencies to facilitate large, multi-market media agreements and assist local teams in complex, high-value pitches for non-endemic brands.
- Market Intelligence: Act as the global expert on media industry trends, programmatic platforms, and competitive dynamics, sharing insights to inform strategic decisions.

