About the job
This opportunity is open to candidates located in LATAM, Africa, and Eastern Europe. Candidates must be available to work during U.S. business hours, aligned with the client’s time zone.
Our client is an emerging eCommerce wellness brand that is firmly rooted in science and dedicated to education, credibility, and fostering long-term customer relationships. As the business grows, they are emphasizing a more intentional approach to lifecycle marketing to enhance engagement, retention, and visibility across email and CRM channels. The brand collaborates with various creative and marketing partners and is in search of a committed specialist who can introduce structure, consistency, and data-driven decision-making into the customer journey.
Location
Fully Remote | 8:30 AM - 5 PM PST
Role Overview
As the Lifecycle Marketing Coordinator, you will have complete ownership of lifecycle marketing execution, with responsibilities that include building, optimizing, and reporting on email performance throughout the customer funnel.
This role involves transforming customer data into actionable insights and continuously enhancing engagement, retention, and revenue through structured testing and optimization. It is a senior, hands-on position that operates autonomously while working closely with the Marketing Manager to ensure lifecycle initiatives align with broader marketing strategies.
Key Responsibilities
Lifecycle Ownership
Oversee and optimize existing lifecycle email flows, including welcome, post-purchase, retention, reactivation, and abandoned cart flows.
Ensure a consistent tone and messaging aligned with the brand’s educational and science-based ethos.
Campaign Execution & Optimization
Create, launch, and manage email campaigns and automated flows within Klaviyo.
Develop segmentation logic and personalization strategies to enhance relevance and engagement.
Continuously refine campaigns and flows based on performance metrics and customer behavior.
Coordinate email planning and execution with the overarching marketing calendar via established workflows.
Testing & Performance Improvement
Design and implement structured A/B tests across subject lines, content, layout, and timing.

