Qualifications
To be successful in this role, candidates should have a strong background in marketing and customer engagement strategies, with a preference for experience in the healthcare or technology sectors. Proficiency in data analysis and experience with marketing automation tools are essential. Strong communication and interpersonal skills are necessary to effectively collaborate with various teams and stakeholders.
About the job
Join HHAeXchange, the premier technology platform revolutionizing home and community-based care since 2008. Our mission is to create a comprehensive solution that empowers individuals with disabilities and the elderly to thrive in their own homes and communities. Our dedicated team is passionate about transforming healthcare through a connected ecosystem that integrates patients, caregivers, managed care organizations, and state entities.
We are seeking a skilled Lifecycle Marketing Manager to enhance our Customer Experience team. This pivotal role involves the strategic design and execution of automated digital customer journeys that foster outstanding user experiences. Your focus will be on guiding our state and payer-sponsored homecare provider clients to effectively engage with the HHAeXchange platform and unlock its full potential at every phase of their journey.
In this capacity, you will lead scalable engagement initiatives, including automated onboarding processes, in-app interactions, targeted email outreach, live events, and webinars, steering providers from initial onboarding through to sustained use of our platform. Your approach will be data-driven and results-oriented, ensuring the right message reaches the right audience at the opportune moment to encourage action and minimize friction. You will measure success through provider activation rates, platform adoption metrics, and customer feedback metrics such as NPS and CSAT.
To thrive in this role, you must possess a profound understanding of the customer journey from implementation through to long-term engagement. Collaboration will be key as you work alongside cross-functional teams, including Payer Customer Success, Implementation, Sales & Marketing, Technical Support, Customer Training, Internal Enablement, and Product Development. You will utilize tools such as Pendo, Salesforce, and HubSpot to manage and optimize digital interactions that enhance customer success.
This position adheres to HHAeXchange’s hybrid work policy, with an expectation to work from an HHAeXchange office if located within commuting distance of our New York City or Minneapolis Metro locations (typically 3 days per week).