Join Ekimetrics as a Manager in Data Science & Marketing Effectiveness
As a global frontrunner in Marketing Effectiveness and AI-driven solutions, Ekimetrics has empowered businesses since 2006 to optimize their marketing strategies and operational efficiency. We uniquely blend AI with business and technology expertise across four key domains: Marketing Effectiveness, Customer Analytics, Operational Excellence, and ESG & Sustainability.
With fully equipped in-house teams located in Paris, London, New York, Hong Kong, and Shanghai, we craft bespoke solutions that convert data into tangible positive outcomes. Our commitment is to leverage our distinctive technology and services to deliver AI impact at scale, addressing some of the world's most pressing challenges responsibly.
Your Role:
In your capacity as a Manager focusing on Marketing Mix Modeling (MMM) and Marketing Effectiveness, you will spearhead high-impact MMM initiatives for a diverse portfolio of international clients spanning various industries, including Automotive, Beauty, Retail, and Financial Services. You will be responsible for managing multiple teams and accounts, ensuring comprehensive project delivery, and providing actionable insights that drive client satisfaction and business growth.
Key Responsibilities:
· Lead end-to-end MMM and marketing effectiveness projects, from initial scoping and data strategy to modeling, insights generation, and activation.
· Ensure rigorous project governance, focusing on data integrity, model reliability, and actionable insights that enhance client outcomes and support business growth.
· Transform complex analytical findings into strategic narratives and clear recommendations for senior stakeholders and executive-level clients.
· Establish, guide, and track project roadmaps in alignment with Ekimetrics’ methodologies, ensuring project delivery meets client objectives, profitability benchmarks, and timelines.
· Offer strategic insights to clients aimed at optimizing marketing budgets, improving campaign effectiveness, and enhancing customer segmentation and ROI.
· Collaborate with partners and senior managers in client engagement, delivering strategic insights, shaping proposals, and contributing to RFPs and pitches.