About the job
The Manager, Retail Media Partnerships is a pivotal role aimed at driving growth within the local Consumer Packaged Goods (CPG) and consumer brand sectors. You will be responsible for high-energy sales initiatives and effective partnership execution, ensuring that our mid-to-large accounts achieve optimal performance. As the primary contact in the field, you will collaborate closely with agency planners to transform campaign briefs into impactful retail media activations.
Key Responsibilities
Portfolio Expansion: Actively seek and onboard new brand partners within relevant industries to enhance the foodpanda media suite.
Financial Partnerships Management: Oversee daily interactions with banking and fintech partners to execute strategic discount campaigns and co-branded marketing efforts.
Agency Collaboration: Foster strong relationships with Media Agency account managers and planners, ensuring foodpanda's inclusion in strategic campaign proposals.
Campaign Oversight: Manage the full cycle of campaign implementation, including monitoring click-through rates (CTR) and return on advertising spend (ROAS), while addressing any delivery challenges with cross-functional teams.
Analytical Reporting: Develop detailed post-campaign reports that clearly demonstrate ROI to partners, facilitating high retention rates and budget increases.
Market Analysis: Keep abreast of competitor activities and emerging market trends to pinpoint new partnership prospects or identify gaps in advertising products.