About the job
Join TechBiz Global as a Marketing Analyst!
At TechBiz Global, we specialize in delivering top-tier recruitment services to our esteemed clients. We are currently on the lookout for a dedicated Marketing Analyst to become an integral part of one of our client's dynamic teams. If you are eager to embrace a stimulating opportunity that fosters growth in a cutting-edge environment, this position might be your ideal match.
Position Overview
We are in search of a meticulous and data-driven Marketing Analyst. In this role, you will be responsible for observing market and aviation trends, analyzing marketing and loyalty data, measuring the impact of campaigns, and providing actionable insights to catalyze business growth. The successful candidate will possess a robust analytical mindset coupled with marketing acumen, capable of translating data into strategic recommendations.
Key Responsibilities
- Analyze economic and aviation market trends (such as flight delays, cancellations, and airline performance) against internal data.
- Anticipate and project marketing trends; identify opportunities for new campaigns, partnerships, and initiatives.
- Examine marketing and loyalty data, evaluate campaign effectiveness, prepare reports, and offer data-driven insights using tools such as Excel, Qlik, and Power BI, while tracking results in relation to targets.
- Create metrics to evaluate the efficiency of marketing, advertising, and communication programs.
- Investigate customer behaviors, decision-making patterns, and factors that affect trust and brand selection in the legal/aviation compensation sector.
- Present recommendations to the marketing and sales team, assisting in the development of new initiatives aimed at enhancing customer acquisition and retention.
- Collaborate with team members on automated reporting and the development of new data models.

