About the job
We are excited to announce a fantastic opportunity for a Marketing Manager to join our dynamic Italy team at Betsson Group!
This position is based at our headquarters in Malta.
As our new Marketing Manager, you will be responsible for designing and executing marketing initiatives in collaboration with our 360 marketing team and external partners. You will serve as the main point of contact for our partners, ensuring ongoing communication to optimize visibility, promotions, and placements. You will also lead a team of marketing professionals, requiring not only marketing expertise but also strong leadership skills.
Key Responsibilities:
- Conduct market and brand strategy analysis, assess marketing campaign effectiveness, and implement optimizations.
- Contribute structured insights into brand strategy and creative development tailored for the Italian market.
- Establish best practices and ensure knowledge integration within local market strategies.
- Oversee the execution of high-quality marketing plans by brand, adopting a comprehensive approach.
- Manage marketing operations communications across various stakeholders, including design, AdOps, and commercial teams.
- Collaborate closely with legal and procurement to onboard new suppliers, from negotiation through to contract finalization.
- Oversee sponsorship management.
- Lead your team through one-on-one meetings, development discussions, and performance evaluations to ensure KPIs are achieved.
What We Are Looking For:
- Fluent in Italian and proficient in English.
- A minimum of 2 years’ experience in team management.
- At least 5 years of experience in B2C marketing.
- Strong understanding and experience in iGaming, online marketing, or e-commerce sectors.
- Experience in media buying, whether directly or through media agencies.
- A proven track record in executing creative and effective marketing campaigns.
- Familiarity with biddable and performance marketing channels.
- A highly organized, hands-on marketer with a strong results-oriented mindset.

