About the job
Established in 2017, Timescapes is revolutionizing the construction industry by enhancing the way project teams manage their workflows. We empower teams with tools to monitor, verify, and convey project progress through cutting-edge real-time reality capture technology. Our clients, including some of the largest construction firms in Australia, Canada, New Zealand, and the United States, appreciate our solutions for enabling timely project completion and effective communication of critical milestones.
As the Marketing Manager for North America, you will be pivotal in shaping our regional marketing initiatives. This role demands a proactive individual who excels at forging relationships both online and offline, while adeptly balancing strategic planning with hands-on execution. You will oversee the entire demand generation framework in North America, from increasing market visibility through events and integrated campaigns to nurturing leads and fostering customer loyalty.
Key Responsibilities
- Craft and manage quarterly marketing strategies that align with North American sales targets and key customer personas.
- Execute omnichannel campaigns, including events, paid media, email outreach, direct marketing, content creation, and social media engagement.
- Conduct comprehensive market analysis to evaluate competitive landscapes, consumer preferences, and industry innovations.
- Explore and implement new marketing tactics tailored for the North American construction sector.
- Localize global campaigns to resonate with American and Canadian audiences.
- Oversee the allocation of the regional marketing budget, ensuring alignment with financial goals.
- Act as the marketing liaison with the North America Go-To-Market team to foster cross-functional collaboration.
Account-Based Marketing
- Coordinate closely with the sales team to synchronize target accounts and sales objectives.
- Design and implement account-based marketing initiatives aimed at major construction companies throughout Canada and the US.
- Provide the sales team with valuable insights, lead intelligence, and engagement metrics.
- Regularly assess pipeline performance with the Go-To-Market team to enhance marketing effectiveness.
Event Marketing
- Develop and lead the event marketing strategy for North America, covering trade shows, webinars, and customer engagement activities.
- Foster relationships with industry associations, event coordinators, and strategic partners across the region.
- Oversee sponsorships and partnerships related to events.
- Collaborate with the events team to manage logistical aspects of event execution.
- Create specialized content for each event to engage attendees effectively.