Join Penumbra as a Marketing Manager and be a crucial player in expanding our presence in the South Asian market. This role involves collaborating with a diverse and cross-functional team to develop, implement, and monitor innovative marketing strategies for our groundbreaking medical products. You will be instrumental in the commercialization and successful launch of our life-saving solutions, ensuring that they reach the physicians and patients who need them most. Your day-to-day responsibilities will blend strategic planning with hands-on marketing activities, keeping you closely connected with physician customers, sales teams, and international marketing colleagues.
Key Responsibilities
• Drive customer engagement and field support initiatives in assigned territories.
• Recruit, mentor, and lead a high-performing team, setting clear objectives and providing constructive feedback through ongoing performance reviews.
• Coordinate and manage industry events and conferences, enhancing our brand visibility while ensuring budget adherence.
• Develop and implement promotional strategies with precise and accurate product communication.
• Collaborate in cross-functional launch teams to guarantee seamless delivery of new products to sales teams and end users.
• Continuously assess market positioning of our products, with a focus on understanding customer needs and perceptions.
• Engage in field training sessions and contribute to the creation of training materials for staff.
• Identify and capitalize on market opportunities to drive penetration and growth.
• Conduct ongoing evaluations of competitive landscape, paying special attention to customer perspectives on competing products.
• Participate in rollout activities including packaging and demo protocols.
• Communicate and endorse high-level positioning concepts to the field organization.
• Support global marketing initiatives by providing communication and resources to regional sales and marketing teams.
• Assist in the development of comprehensive marketing literature and sales tools for assigned Penumbra products.
• Engage in market research activities as needed.
Your Contributions
• A Bachelor's degree in Business, Biology, or a related field, accompanied by 3+ years of relevant experience in the medical device or healthcare industry.