About the job
Experience: 3+ years
Focus: Social Media Management, Public Relations, Brand Strategy (Cybersecurity)
About Us
Founded by former nation-state operators and AI experts, Cracken is the pioneering Uncensored Vibe Hacking platform designed to enhance security teams and provide businesses with verifiable and resilient security solutions.
The Role
We are seeking a dedicated Marketing Manager with a robust background in Social Media Management and Public Relations to shape our external communications and establish credibility in the intricate field of cybersecurity.
This hands-on, impactful position grants you significant ownership over our brand voice, visibility, and thought leadership.
Key Responsibilities
Develop and implement a comprehensive SMM & PR strategy that aligns with our business objectives.
Create and oversee content and media plans across platforms such as LinkedIn, Twitter, blogs, and our website.
Craft engaging, informative content focused on cybersecurity, AI advancements, and product updates.
Spot trends, newsworthy topics, and PR opportunities within the cybersecurity and AI landscapes.
Assist in managing our presence at conferences through announcements, live updates, and follow-up content.
Collaborate with founders, product teams, sales, and design departments.
Foster relationships with media, partners, and community organizations.
Monitor performance metrics, prepare monthly reports, and optimize initiatives based on insights.
Qualifications
3+ years of experience in Marketing, Public Relations, or Social Media Management.
Demonstrated success in promoting IT, cybersecurity, or deep-tech products.
Proven track record in Social Media Management, showcasing tangible audience growth.
Experience engaging with top-tier international tech media (e.g., TechCrunch, WIRED, VentureBeat, The Verge, WSJ, Fortune).
Hands-on experience utilizing AI tools for content creation and marketing workflows.
Exceptional English copywriting abilities.
Capable of translating complex technical topics into accessible, credible messaging.
Ability to manage light marketing operations including content calendars, contractor oversight, and timelines.
A proactive mindset with a strong sense of ownership; comfortable in a dynamic startup environment.

